Tallace -tallace na Super Bowl na Olay ya ƙunshi Rukunin Matan Badass waɗanda ke son #MakeSpaceForWomen A STEM

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Idan ya zo ga Super Bowl da tallace-tallacen da ake tsammani, mata kan zama masu sauraro wanda galibi ana mantawa da su. Olay yana ƙoƙarin canza wannan tare da wasan kwaikwayo mai ban dariya, duk da haka mai ban sha'awa wanda ke tunatar da mutane ko'ina don yin sarari ga mata a filayen da maza suka mamaye.

Tauraruwar wasan barkwanci Lilly Singh, 'yar fim Busy Philipps, tauraron dan adam NASA mai ritaya Nicole Stott,' yar wasan kwaikwayo Taraji P. Henson, da 'yar jarida Katie Couric, tallan Super Bowl LIV na Olay yana nuna wannan ƙungiya mara tsoro ta mata da ke neman #MakeSpaceForWomen a ciki, da kyau, sarari ( ƙarin kan hashtag na Olay da shirin rakiyar sa cikin daƙiƙa). Tallace-tallacen ana yin wahayi ne ta hanyar sararin samaniya na farko na mata wanda ya faru a bara, a cewar sanarwar manema labarai da Olay ya raba.

"'Akwai isasshen sarari a sararin samaniya ga mata?' Wanene ya rubuta haka? Da gaske mutane suna yin wannan tambayar?" In ji Couric a wurin bude tallan.

Abin takaici, wasu mutane su ne har yanzu yana yin wannan tambayar. "A matsayina na mace a cikin STEM, na san yadda yake zama ɗaya daga cikin mata kaɗan kawai a cikin daki-ko a tashar sararin samaniya," Stott ya ce game da Olay's Super Bowl ad a cikin wata sanarwa. "Yana da mahimmanci ga kowa da kowa ya sani cewa sararin samaniyar bai damu ba idan kai yaro ne ko mace."

Olay yana fatan kasuwancinsa zai iya taimakawa wajen rufe gibin jinsi a yankunan da maza suka mamaye a al'ada a fadin hukumar, ciki har da a cikin filayen STEM kamar balaguron sararin samaniya, da kuma ayyukan wasan kwaikwayo na Super Bowl tallace-tallace. ICYDK, yayin da kusan rabin (kashi 45) na magoya bayan NFL mata ne, kusan kashi ɗaya cikin huɗu (kashi 27) na tallan Super Bowl da suka gabata sun haska mata a zahiri, a cewar sanarwar manema labarai na Olay.

"Mun fahimci cewa har yanzu masana'antu da yawa ba su kai ga daidaiton jinsi ba, wanda shine dalilin da ya sa muke amfani da tallan Super Bowl don nuna mata marasa tsoro waɗanda suka kasance masu bin diddigin masana'antun nasu a matsayin wata hanya ta zaburar da mutane a ko'ina don shiga tare da tallafawa Operation # MakeSpaceForWomen, ”in ji Eric Rose, abokin daraktan kamfanin Olay, a cikin wata sanarwa. "Olay ya yi imanin cewa idan muka samar da sarari ga mata, muna ba da sarari ga kowa." (Mai Dangantaka: Filibus Masu Aiki Suna da Wasu Abubuwa Masu Kyau da Za'a Ce Game da Canza Duniya)

A matsayin wani ɓangare na shirin #MakeSpaceForWomen na Olay (wanda a halin yanzu yana rayuwa kuma zai ƙare har zuwa 3 ga Fabrairu), ga kowane tweet ɗin da ya ambaci hashtag da alamar @OlaySkin, alamar kyakkyawa za ta ba da gudummawar $ 1 (har zuwa $ 500,000) ga ƙungiyoyin sa-kai, Girls Who Code . Ƙungiyar tana taimakawa wajen samarwa mata fasaha, albarkatu, da ƙwarewar da ake buƙata don wuce su a fannonin STEM kamar kimiyyar kwamfuta.

Kafin isar da tallan sa na Super Bowl, Olay ya riga ya ba da gudummawar $25,000 ga Girls Who Code a cikin sunayen 'yan sama jannati Christina Koch da Jessica Meir, waɗanda suka halarci tafiya ta sararin samaniyar mata ta biyu makonni biyu da suka gabata. (Mai Alaka: Wannan Mata 'yar Kasuwa Tana Jari A Wasu Sana'o'in Da Mata ke Jagoranta)

Reshma Saujani, wanda ya kafa 'Yan mata Wanda Code, a cikin wata sanarwa ya ce "' Yan matan da suka yi farin ciki da yin haɗin gwiwa tare da Olay don wannan tallan na Super Bowl da kuma bikin murnar zagayawar dukkan mata." "Wannan nau'in simintin gyare-gyare na mata duka shine ainihin abin da muke so 'yan matanmu suyi tunanin lokacin da suke tunanin sana'a a kimiyyar kwamfuta."

Props to Olay don ba kawai ƙarfafa mata don cimma burinsu ba, har ma don tunatar da mutane a ko'ina don # MakeSpaceForWomen. Kalli cikakken tallan alamar a ƙasa:

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