Sabuwar Gangamin Lululemon Ya Bayyana Buƙatar Hadin Kai A Gudun

Wadatacce

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Mutanen kowane siffa, girma, da asalinsu na iya (kuma sun) zama masu tsere. Duk da haka, "jikin mai gudu" ya ci gaba (kawai bincika "mai gudu" akan Hotunan Google idan kuna buƙatar gani), yana barin mutane da yawa suna jin kamar ba sa cikin jama'ar da ke gudana. Tare da sabon kamfen ɗinsa na Gudun Duniya, lululemon yana da niyyar taimakawa rushe wannan ra'ayi.

Don sabon aikin, lululemon zai ba da haske kan labaran masu tsere daban-daban-gami da masu fafutukar kare haƙiƙa da nuna wariyar launin fata Mirna Valerio, ɗaya daga cikin sabbin jakadu na alama-don canza ra'ayin abin da ainihin masu tsere ke kama.

Valerio ta ce ta yi imanin cewa yayin da al'ummar da ke gudanar da ayyukan suka sami ci gaba zuwa rashin hada kai, akwai sauran aiki da yawa da za a yi. "Daya daga cikin fagage na musamman shine ƙoƙarin zama mai haɗawa da duk ƙungiyoyi a cikin tallan tallace-tallace, a cikin wallafe-wallafen da ke ɗauke da adadi mai yawa na al'adun abinci da tallace-tallacen da ke nunawa a matsayin labarai," in ji ta. Siffa. "Gaskiya abin yaudara ne." (Mai alaƙa: Yadda ake Ƙirƙirar Muhalli Mai Mahimmanci A Cikin Wurin Lafiya)

Har ila yau, ta gano cewa tatsuniya cewa "dukkan masu gudu iri ɗaya ne" ta yi nasara, in ji Valerio. "Akwai wannan kuskuren fahimta cewa yakamata masu tsere su kalli wata hanya, su yi taka -tsan -tsan, kuma su yi nisa," in ji ta. "Amma idan kuka kalli layuka da yawa na farawa da ƙarewa a cikin [ainihin] tsere, kuma idan kuka yi nutse mai zurfi a kan dandamali kamar Strava da Garmin Connect, za ku ga masu tsere sun zo cikin kowane siffa, girma, taki, da aiki a matakai daban-daban na tsanani, babu wani nau'i na jiki da ke da gudu. Hakuri, bil'adama ba shi da ikon gudu.

Babu wani nau'in jiki da ya mallaki gudu. Heck, dan Adam ba ya mallaki gudu. Me ya sa aka kama mu da tsai da shawarar wanda ya cancanci a ce ya zama mai gudu?

Murna Valerio

Valerio a baya ta kasance a buɗe game da yadda bai dace da wannan ƙirar ta tsara abubuwan da ta ƙware a matsayin mai tsere ba. Misali, a wani sakon da ta wallafa a shafinta na Instagram kwanan nan, ta bayyana cewa ta samu kalaman batanci ga wani rubutu da aka buga na ranar mata ta duniya, ciki har da wanda aka rubuta "GUDU MUMMUNAN RA'AYI GA MUTANE MASU KIBA. GASKIYA, yana da haɗari kuma yana iya lalata lafiyarta. ."

Valerio ta kuma tattauna batun ware BIPOC a fagen nishaɗin waje, da kuma yadda hakan ke gudana a rayuwarta. "A matsayina na Baƙar fata wanda ke yawan zuwa sararin samaniya don jin daɗin kaina, don aiki, don lafiyar jiki da ta hankali da walwala, Ina matuƙar san raina da jikina a sarari wanda galibi ana ganin fararen sarari ne," in ji ta ya ce a cikin magana ga Green Mountain Club. Har ma ta gayyaci 'yan sanda sau ɗaya lokacin da take gudu a kan titin nata, ta ci gaba da rabawa yayin magana. (Mai alaƙa: 8 Fa'idodin Jiyya na Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙatawa da Me ya sa Wannan ke da Muhimmanci)

Wasu samfuran motsa jiki masu dacewa sun ba da gudummawa ga matsalar. Ita kanta Lululemon tana da tarihin kiran waya saboda rashin girman girmansa. Amma yanzu, kamfen ɗin Global Running na kamfanin ya biyo bayan alƙawarin zama mai haɗa kai, farawa tare da ƙara girman girman sa don isa girman 20.

Valerio ya ce Siffa ta yi farin cikin haɗuwa tare da alamar don dalilai da yawa. Baya ga yin tauraro a cikin harbe-harbe, ultramarathoner ta ce za ta yi aiki tare da ƙungiyar ƙirar kamfanin wajen ƙirƙirar samfuran nan gaba kuma ta shiga cikin Hukumar Ba da Shawarar Jakadi ta Lululemon, wacce ke taka rawa wajen tsara tsarin bambance-bambancen alamar alama da haɗawa. (Mai alaƙa: Me yasa Ribobin Lafiya suke Bukatar Kasancewa cikin Tattaunawa Game da Wariyar launin fata)

"Idan mutane suka ga mutum kamar ni a matsayin wani ɓangare na tallace-tallace da tallace-tallace na kamfani, yana sa wani abu da a baya ya zama kamar ba zai yiwu ba," in ji Valerio. "Domin lululemon ya rungumi wani kamar ni a matsayin dan wasa, a matsayin mai gudu, a matsayin mutumin da ya cancanci samun tufafin da suka dace, wanda aka tsara da kyau, kuma yana da kyau, yana kawar da shingen shiga wanda shine mabuɗin fara gudu. tafiya."

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