Waɗannan Kamfanoni Suna Yin Siyarwa don Wasannin Bras na tsotsa

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Shekaru da yawa, Rachel Ardise ta kasance mai son irin wannan rigar Lululemon wacce take sanye da addini. Kuma manajan hulɗar abokin ciniki mai shekaru 28 ya san ainihin wanene takalmin ƙwallon ƙafa ya dace don shiga dogon zango da ake shiryawa don Marathon na New York-farkonta a watan Nuwamba. Amma idan ya zo ga wasan ƙwallon ƙafa? Ba kamar baki da fari bane.

"Ina da madaidaicin madaidaiciya amma ina da nauyi na kirji don haka sikeli koyaushe yana tabbatar da matsala yayin neman rigar wasan da ta dace," in ji ta. "Akwai ire -iren ire -iren ire -irensu masu yawa tare da dukkan kayayyaki daban -daban da farashin farashi don haka yana iya zama abin birgewa sosai don samun madaidaicin madaidaici. Idan na 'kyau' suna cikin wanki, wani lokacin yana hana yin motsa jiki kwata -kwata." (Mai dangantaka: Abin da yakamata ku sani Kafin Siyar da Bra Bra na Wasanni, A cewar Mutanen da suka Zana su)

Ardise tabbas ba shi kaɗai ba ne. A haƙiƙa, kusan ɗaya cikin biyar mata sun ce ƙirjin su na hana su shiga ayyukan motsa jiki, bisa ga binciken da aka buga a cikin mujallar. Jaridar Ayyukan Jiki & Lafiya. Binciken mata 249 ya gano cewa rashin samun madaidaicin rigar wasan motsa jiki da jin kunyar motsawar nono su ne manyan abubuwan da ke kawo cikas ga gumi. Yanzu, manyan samfuran suna fatan canza yadda take tunani game da tallafi.

A farkon wannan bazara, Reebok ta saki PureMove Bra wanda ke nuna fasahar zamani wacce ta dace da aikin ku. A haƙiƙa, an ƙirƙiro shi da farko don a yi amfani da shi azaman sulke na jiki don rigunan harsashi da rigunan sararin samaniya na NASA. Hoto wannan: Bras ɗin yana da ƙoshin ƙarfi yayin motsa jiki na HIIT gami da burpees da tsalle tsalle, sannan ku huta lokacin da kuke yin wani abu mai ƙarancin tasiri, kamar yoga ko Pilates. (Ƙari anan: Reebok's PureMove Sports Bra ya dace da aikin ku Yayin da kuke Sanya) Reebok kuma ya raba wasu bincike mai ban sha'awa: Kashi 50 cikin ɗari na batutuwan gwajin su suna fuskantar ciwon nono akai-akai yayin motsa jiki-kuma abin da ya fi muni, mata da yawa suna zargin kansu lokacin da wasannin su rigar mama ba ta dace ba.

"Mata suna yin sulhu idan aka zo batun rigar wasan su," in ji Danielle Witek, babbar mai ƙera kayan ƙira a Reebok. "Wasu mata sun yi musayar cewa suna sanye da rigunan wasan motsa jiki da yawa, wasu kuma sun yarda cewa sun sayi manyan riguna ko rahusa marasa goyan baya, sai kawai don magance sakamakon ciwo, rashin jin daɗi, ko rashin goyon bayan da ke biyo baya."

Reebok ba shine kamfani na farko da ya mayar da hankalinsu ga wasan motsa jiki ba har zuwa ƙarshen zamani. A shekarar da ta gabata, bayan shekaru biyu na haɓakawa, Lululemon ya saki rigar rigar mama ta Enlite don fanfare. An ƙirƙira ta amfani da martani mai taimako daga mata sama da 1,000, rigar mama tana da sifa mai ƙyalli, ƙyalli mara ƙyalli da kofuna waɗanda aka sanya a ciki waɗanda ke tausasa bugun kumburin tsakiyar gumi.

A wannan shekara kamfanin yana ɗaukar abubuwa gabaɗaya tare da ƙwarewar motsin sa hannu na matuƙin jirgin karkashin jagorancin ƙungiyar bincike da haɓakawa, Whitespace, inda daga wannan watan, abokan ciniki a wasu shagunan za su iya yin tsalle-tsalle a cikin kantin sayar da katako kuma su koyi game da nasu tsarin na musamman. na motsi. Yin amfani da na'urori masu auna firikwensin, Lululemon na iya bin diddigin yadda jikin kowane abokin ciniki ke motsawa, sannan ya ba da shawarwarin samfur na musamman don dacewa da bukatunsu.

"Muna sa ran gaba, ƙungiyar Whitespace kuma tana shirin yin amfani da bayanan da aka tattara da kuma bayanan da aka samu don ƙara sanarwa da haɓaka samfuran nono na gaba don ba da cikakkiyar keɓancewa ga baƙi," in ji Chantelle Murnaghan, manajan ƙididdigewa a Lululemon. (Mai Alaƙa: Lululemon Kawai Ya ƙaddamar da Bra-su na yau da kullun kuma yana jin kamar ba sa komai)

Waɗannan samfuran sun san cewa madaidaicin wasan motsa jiki na iya zama bambanci tsakanin aikin kisa kuma babu motsa jiki kwata -kwata. Lokacin da Nike ta fitar da FE/NOM Flyknit Bra a tsakiyar 2017, makasudin su shine a ƙarshe su bai wa mata wani abu wanda duka yana riƙe da siffa kuma yana riƙe su cikin kwanciyar hankali-yayin kowane aiki.

"Wannan ya fi girman rigar nono, da gaske," in ji Janett Nichol, VP na sabbin tufafi a Nike a cikin wata sanarwar manema labarai a lokacin. "Magana ce ta rushe shingayen da mata ke fuskanta a wasanni da rayuwa."

Tambayar ta taso: Menene gaba? Ci gaba da bidi'a, tabbas. Mayar da hankali kan ta'aziyya, babu shakka. Kuma tabbas, sauraron abin da mata ke so. "Muna cikin zamanin karfafawa mata kuma akwai yunwar ra'ayoyin da ke murna da tallafawa mata," in ji Witek. "Muna fatan mayar da mata da sha'awar shiga cikin duk wani aiki da suka zaɓa. Kowane mutum a kowane girmansa, yana shiga kowane matakin aiki, ya cancanci samun samfurin aiki mai mahimmanci wanda zai ba su damar motsawa ta hanyar da ta dace. "

Dangane da Ardise, a ƙarshe an sami salon Under Armor wanda ke tallafa mata don komai daga ranar Talata kafin aikin 5K zuwa ranakun Asabar. (Har ta siya da kala shida).

"Na yi kowane nau'i na bincike na gudu don tabbatar da cewa ina da takalmin gudu mai kyau, me yasa takalmin wasanni ya zama daban?" ta tambaya. "Ina jin sa'ar samun wanda ya dace kuma yana jin daidai a gare ni."

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