Yaya Kiyaye Mannequins suke?

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Alaƙar fashion tare da hoton jikin mutum abu ne mai rikitarwa. Tattaunawa da ke kewaye da wannan batun galibi yana nufin matsaloli kamar yawaitar ƙirar ƙira a kan titin jirgin sama da cikin kamfen na talla. Amma waɗannan hotunan masu cutarwa wani lokacin suna fuskantar mu a cikin yanayin gaske na duniya, haka nan, kuma an yi taɗi game da kayan ado na kantin sayar da kayayyaki, waɗanda galibi sun fi fata girma fiye da girman 2 wanda ya zama daidaituwa tsakanin samfura. Alamu kamar Topshop da Oasis sun shiga wuta a wannan shekara don amfanin su na siraran sirara; waɗannan dillalan Burtaniya sun tuno korafin, amma shagunan kantin sayar da kayayyaki a duk faɗin duniya suna amfani da nunin taga wanda ke nuna ƙimar jikin gabaɗaya.

Bisa lafazin Mai Tsaro, "Matsakaicin" mannequin yana auna kusan ƙafa shida tsayi, tare da ƙwanƙwasa 34-inch, kugu 24-inch, da hips 34-inch, da ƙananan maruƙai, idon sawu, da wuyan hannu. Ba lallai ba ne a faɗi, yana da nisa sosai daga matsakaicin girman girman mace 14 na Amurka (wanda, a cewar yawancin dillalai masu yawa kamar J.Crew, yayi daidai da tsinken inci 40.5, kugu 33-inch, da kwatangwalo mai inci 43).

Don haka me yasa babban bambanci tsakanin windows Store da gaskiya? A cewar masana, wannan bambance-bambancen ya taso zuwa tallace-tallace kai tsaye. Kamar dai samfuran fata masu ɓarna a kan titin jirgin sama, manufar mannequins shine siyar da mafarki. Kathleen Hammond, VP na asusun dabaru a mai rarraba mannequin na New York Goldsmith, ya bayyana cewa shagunan suna siyan irin mannequin da kawai suka yi imanin za su sayar da mafi sutura. "Misalan da ke tafiya a titin jirgi suna da girman 2 ko girman 0," in ji ta."Wadannan mannequins suna yin koyi da wannan [madaidaicin], saboda masu sayarwa sun yi imanin cewa ya sa samfurin su ya zama mafi kyau." Ko da kuwa ko wannan tunanin ya kasance gaskiya, akwai wani muhimmin al'amari: Tare da gaɓoɓin jikinsu masu sirara, santsin jikinsu, da ƙafafu masu tsayin mil, waɗannan siffofi marasa fuska ba sa kama da mutane na gaske kwata-kwata. Wani mai magana da yawun Oasis ya yi amfani da wannan ra'ayin a matsayin hujja ga rikice-rikicen rikice-rikice zuwa Refinery29 a farkon wannan watan. "Ayyukan kantin mu an yi su sosai don wakiltar kayan fasaha kuma ba su da wani yunƙuri na nuna daidai gwargwado na gaskiya da rayuwa," in ji ta.

Kodayake mannequins ba za su taɓa rikicewa da mutane na ainihi ba, har yanzu suna wakiltar suttura, dillali, da ingantaccen abokin ciniki. Kamar yadda Lisa Mauer na mannequin kamfanin Siegal & Stockman ta ce, "Kuna son mannequin ku ya nuna halin wanda kuke son mai siyayya ya kasance."

Mauer ya kuma ambaci masu fasaha kamar Alberto Giacometti da shahararun zane -zanensa na ɗan adam a matsayin wahayi a bayan silhouettes na mannequins. Kuma idan kuna tunanin cewa mannequins suna buƙatar zama masu fata don ma'aikatan kantin sayar da kayayyaki don samun damar yin ado da su, ba haka ba ne. Dukansu Hammond da Mauer sun karyata ra'ayin cewa ma'aunin mannequin yana shafar aikin asali. "Mannequins suna rarrabuwa iri ɗaya, don haka ba komai bane babba ko ƙanƙanin su-mannequin ya bambanta kamar yadda aka saba," in ji Hammond. Koyaya, akwai ƴan mahimman fa'idodin mannequins' wuce gona da iri. Tsayinsu mai faɗi da dogayen ƙafafu (yawanci ɗan lanƙwasa) suna hana wando daga haɗuwa a ƙasa. Menene ƙari, waɗannan jikunan elongated sun fi dacewa da kyau daga ra'ayi na abokan ciniki, wanda yawanci daga sama ko ƙasa.

Dangane da labarin da aka buga Mujallar Smithsonian a cikin 1991, mannequins sun zama ƙasa da ƙasa-kamar ɗan adam tsawon shekaru. Ba da daɗewa ba bayan da aka gabatar da mannequin na farko a Faransa a cikin 1870, wasu shaguna sun bi sawu. A cikin ƙarshen 19th da farkon ƙarni na 20th, waɗannan samfuran kantin sayar da kayayyaki an ƙera su da kawunan kakin zuma masu kama da gaske, kuma sun ƙunshi cikakkun siffofi kamar idanun gilashi har ma da wigs (kuma a wasu lokuta, har ma da haƙoran ƙarya). Sai a cikin 1920s lokacin da mannequin manufacturer Siegel & Stockman ya fara amfani da takarda-mache (maimakon kayan da suka gabata kamar itace da kakin zuma) cewa fasalin ya zama mafi m. A kwanakin nan, mannequins yawanci ana yin su ne daga kayan kamar filastik da fiberglass, kuma fuskokinsu suna annuri ba tare da wani fasali ba - idan har suna da kai kwata-kwata.

Amma duk da haka, idan matsakaitan samfura suna siyar da ƙarin sutura, kuma manufar mannequins shine don samun riba, to me yasa ba za ku rungumi '' matsakaicin '' mace mannequin ba? Yana da alama musamman wauta, la'akari da cewa da yawa dillalai sun faɗaɗa hadayunsu har zuwa girman 4XL - amma har yanzu sun ƙi amincewa da wannan tushe na abokin ciniki a cikin tagogin nasu. An yi amfani da adon kayan adon don yin kalamai kan mace, jinsi, da sifar jikin mutum a baya, amma ban da wasu manyan kamfen, matsakaitan mannequins kaɗan ne da nisa.

Mauer yayi alfahari da gaskiyar cewa akwai nau'ikan nau'ikan jiki da yawa da yawa da zasu wakilta. Kodayake ita (da Hammond) duk suna da sauri don nuna cewa ana siyar da ƙananan ƙira da ƙari ga ƴan kasuwa, samun rukuni na mannequins masu girman gaske shine mafi inganci dabarun tallace-tallace. "Kamar dai a kan titin jirgin sama, kuna buƙatar samun kamanni," in ji Mauer. "Zai yi kyau a sami wakilcin kowane nau'in jiki, amma idan aka ba da iyakataccen sarari a cikin kantin, samun daidaito yana da mahimmanci ga saƙon da ke zuwa." Ya rage a gani idan kwanan nan yarda da cikakkun mata a kan titin jirgin sama da kuma yakin zai fassara zuwa filin tallace-tallace. Amma tare da sababbin dillalai, kamar kantin sayar da kayayyaki na Sweden Åhléns, sun sami nasarar fitar da mannequins masu girman girma, a nan muna fatan sauran samfuran sun fice daga ƙirar (a zahiri) kuma su bi kwatankwacinsu.

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