Nike tana Juya Juya Halin Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙaƙwalwa na Ƙarfafa Girman su

Wadatacce

• Bita don

Gaba ɗaya al'ada ce a yau don ganin mace tana fama da yoga ko wasan dambe a cikin rigar wasanni kawai. Amma a shekarar 1999, 'yar wasan ƙwallon ƙafa Brandi Chastain ta kafa tarihi bayan da ta ci ƙwallon da ta ci a gasar cin kofin duniya ta mata sannan ta yayyage rigarta a wani bikin da aka yi na rigima. Nan da nan, rigar wasan ta zama sabuwar alamar ƙarfi da jajircewa kan aiki tuƙuru. (Mai Alaka: Waɗannan Kamfanoni Suna Yin Siyayya don Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarfafawa)

"Bra da nake sanye da ita samfuri ne wanda bai fito kasuwa ba tukuna," Chastain ya gaya mana a yayin kaddamar da sabon kamfen din Nike Just Just It. "A lokacin hutu lokacin wasanni, zan canza kuma in saka sabon busassun don samun tallafi mai kyau. A lokacin, rigar wasanni ba ta cikin uniform. A lokacin, kun sami riga, safa, da gajeren wando. Yau? Wannan takamaiman yanki ne na kayan aiki wanda ya dace kuma ya zama dole ga mata. ”

Chastain yana da ma'ana: Abubuwa da yawa sun canza tun farkon wasan nono mai suna Jockbra-debuted a ƙarshen 1970s. A yau, tallace-tallacen nono na wasanni ya karu da kashi 20 cikin 100 duk shekara zuwa kusan dala biliyan 3.5 a Amurka a cikin 2016, bisa ga bayanai daga A.T. Kearney. Ba abin mamaki ba ne dalilin da ya sa manyan sunaye kamar Nike suna sabunta alƙawarin su a cikin rukuni kuma suna kawo mata a ko'ina duka sun inganta dacewa da ta'aziyya. A wannan yanayin, ban da yin muhawara game da kamfen, taron ya kasance dandamali don tattara 28 daga cikin mafi kyawun mata 'yan wasa a can (yi tunani: Simone Biles da gidan wasan ƙwallon ƙafa na yanzu, Alex Morgan) a matsayin alama ta ci gaba da sadaukar da kai don tallafawa uwargidan mayaƙa na kowane ratsi, ko'ina.

Alamar kwanan nan ta ba da sanarwar tarin nono na bazara / bazara na 2019 mai zuwa, wanda ya haɗa da salo mai ban sha'awa 57 a cikin matakan tallafi guda uku a cikin masu girma dabam har zuwa 44G, ƙari kuma akwai wasu sabbin sabbin abubuwa da kayan 12 daban-daban.

Na farko: sabuntawa ga FE/NOM Flyknit bra, wanda aka fara fara halarta a cikin 2017 kuma za a ba da shi ga 'yan wasa a gasar cin kofin duniya ta mata a wannan bazara. Anyi shi da yarn mai taushi spandex-nylon, Flyknit bra yana da kashi 30 cikin ɗari fiye da kowane ƙirar sauran samfuran kuma an ƙera shi don dacewa kusa da jiki don ta'aziyya, yana riƙe 'yan matan a wuri ba tare da ƙarin kayan roba ba. Samfurin sama da awanni 600 na tsauraran gwaje -gwaje na biometric wanda ya ɗauki kayan Flyknit, sau ɗaya kawai aka yi amfani da shi a cikin takalmin takalma, ga jiki. (Mai dangantaka: Abin da yakamata ku sani Kafin Siyar da Bra Bra na Wasanni, A cewar Mutanen da suka Zana su)

Hakanan a cikin cakuda: Motion Adapt 2.0, wanda ke amfani da kumfa da cakuda polymer wanda ke shimfiɗa tare da mai sutura gwargwadon ƙarfin motsa jikinta, da Bold Bra, wanda aka ƙera tare da matsewar matsawa da masu daidaita saƙa don jin ƙulli max goyon baya. Na ƙarshe shine rigar mama wanda ke zuwa cikin mafi girman girman sizing. Duk rigunan riguna guda uku wani ɓangare ne na ƙoƙarin kamfani gaba ɗaya don karɓar mata masu sifofi, girma dabam, matakan motsa jiki, da abubuwan da ake so.

"Fifiko shine komai," in ji Nicole Rendone, darektan zane na rigunan mata. "Nau'in jikin ku, girman jikin ku, da halayenku suna yin irin wannan bambanci - ta'aziyya yana da girma. Kuma abin da ta'aziyya ke nufi ga mace ɗaya ya bambanta da abin da ta'aziyya ke nufi ga wata mace."

Bincike ya nuna daya daga cikin mata biyar sun ce nononsu na hana su shiga motsa jiki. Binciken mata 249 ya gano cewa rashin samun madaidaicin rigar wasan motsa jiki da jin kunyar motsawar nono su ne manyan abubuwan da ke kawo cikas ga gumi.

"Mutane suna zuwa Nike don yin sabbin abubuwa," in ji Rendone. "Muna so mu ba ta wani zaɓi mai sauƙi mai sauƙi wanda ke bushewa da sauri kuma yana da goyon baya mafi girma tare da ƙananan yawa. Nike yana aiki don ginawa a cikin abubuwan da kuke so a cikin rigar nono ba tare da damuwa ba. Wadannan bras sune wadanda ke yin yadda kuke so kuma bukatar su."

Amma me ke zuwa? Rendone yana samun giddy yana magana game da sabbin kamannuna da girman girman kai. "Muna da salon more fashion fiye da ka taba gani a baya," in ji ta. "Kuma akwai girman, muna aiki fiye da 44G. Ku amince da ni, akwai tabbas a bayan." (Duba ƙarin mafi kyawun samfuran kayan aiki masu girma da suka haɗa da girma.)

Bita don