Rainbow Nikes da kuke Bukatar Girman kai 2017

Wadatacce

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Kowace Yuni, bakan gizo na fashe a cikin birnin New York don girmama watan LGBT Pride Month (wanda, BTW aka yi bikin tun lokacin tarzomar 1969 a Stonewall Inn a Manhattan, wurin da ya dace don gwagwarmayar 'yantar da 'yan luwadi a Amurka, a cewar Laburare. na Congress).

Amma bikin girman kai na LGBT na Yuni ya bazu fiye da Manhattan da faretin alfarma na shekara -shekara; bakan gizo yanzu suna nuna yarda da tallafin LGBT duk shekara da kuma duniya baki ɗaya. Nike, wanda ya ƙaddamar da wani shiri na musamman na EQUALITY a cikin Fabrairu 2017, yana kiyaye girman kai tare da sabon sakin su: tarin takalma da tufafin bakan gizo wanda ke ƙarfafa ku don "Ku kasance masu Gaskiya."

An ƙaddamar da tarin BETRUE 2017 a ranar 1 ga Yuni akan Nike.com da masu siyar da Nike tare da sneakers guda huɗu-Nike Classic Cortez BETRUE, Nike Air Zoom Pegasus 34 BETRUE, NikeLab Air VaporMax BETRUE, da Nike Flyknit Racer BETRUE (daga hagu zuwa dama kasa).

Tarin BETRUE na shekara-shekara ya fara ne shekaru shida da suka gabata a matsayin ƙoƙari na asali wanda ma'aikatan Nike masu sha'awar ke jagoranta waɗanda ke son haɓaka ra'ayin cewa bambancin yana haifar da mafi kyawun al'ummomi kuma yana ƙarfafa ƙima da haɓaka.

Har ila yau, ya haɗa da kayan maza da na mata: Nike Dry Muscle Tank, Teeket na Wasanni, T-shirt, da biyu na Nike Elite Cushion Crew Running Socks.

ICYMI, mata suna saduwa da wasu mata fiye da kowane lokaci amma duk da haka mutanen LGBT suna samun rashin lafiya fiye da takwarorinsu na miji. Ba sanyi. Wannan dalili ɗaya ne kawai da ke nuna girman kai da goyon bayanku yana da mahimmanci. (Hakanan muna son wannan kayan aikin da ke tallafawa ƙungiyoyin lafiyar mata.)

Nike ba wai kawai ta mai da hankali kan haɗawa da ƙungiyar LGBT a cikin shirinsu na haɗa kai ba. Tarin EQUALITY-wanda aka yi shi don ƙarfafa mutane su ɗauki adalci da girmamawa da suke gani a cikin wasanni kuma su fassara su daga filin da aka fara tare da tarin watan Tarihin Baƙar fata a watan Fabrairu.

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