Nike tana haɓaka wayar da kan jama'a game da lafiyar kwakwalwa tare da waɗannan Sneakers "A cikin Raina"

Wadatacce

• Bita don

Nike tana alfahari da yin amfani da wasanni a matsayin wani ƙarfi na haɗin kai. Ƙoƙarin samfurin na baya-bayan nan, Nike By You X Cultivator, yunƙuri ne na shiga al'ummomi da kuma bikin labaran mutane daga sassa daban-daban na rayuwa. Shirin ya zaɓi abubuwan kirkira 28 daga Birnin New York waɗanda kowannensu ya ƙera takalmin takalmi na al'ada wanda labarinsu ya yi wahayi.

Kwanan nan, Nike ta zaɓi likitan kwantar da hankali da mai ba da shawara kan lafiyar hankali Liz Beecroft don tsara wani nau'i na musamman na samfurin Air Max 270 React, wanda ake kira "A cikin Ji na", don taimakawa haɓaka wayar da kan lafiyar kwakwalwa. (ICYMI, sabon takalmin Nike Free RN 5.0 zai sa ku ji kamar kuna gudu ba takalmi.)

Beecroft ya raba a shafin Instagram jim kadan bayan sakin. "Ga duk wanda ya sayi sneaker, reposting, goyon baya ta kowace hanya ko siffa, INA YARDA DA KU, ta haka ne muke samar da tattaunawa, ta haka ne muke wayar da kan jama'a. Yana bukatar wadanda suka yi imani da ita su yi tare."

Takalmin da kansa wakilin lafiyar kwakwalwa ne ta kowace hanya. Don masu farawa, galibin farin sa na waje yana fasallan bayanin kula na lemun tsami, launi na hukuma wanda ke wakiltar wayar da kan lafiyar kwakwalwa. Za ku kuma lura da wani juzu'i na alamar Nike swoosh a gefe, wanda aka tsara da gangan don wakiltar ra'ayin cewa "warkarwa ba ta layi ba," Beecroft ya bayyana a cikin op-ed don Matashin Vogue. Yana zama tunatarwa cewa sama da ƙasa wani ɓangare ne na makawakowa da kowa tana raye, in ji ta.

Ci gaba da taken lafiyar hankali, harshen Beecroft's Air Max 270 React ƙirar takalmi yana ɗauke da kalmomin "Yi Nishaɗi Mai Kyau", tare da fure, yayin da diddige sheqa da "In Ji."

A cikin wani sakon daban na Instagram, Beecroft yayi karin haske kan dalilin ƙirƙirar takalmin da ke wakiltar wani abu mai ƙarfi yana da mahimmanci. (Mai Dangantaka: A ƙarshe Na Canza Magana da Kai Mai Kyau, Amma Tafiya Ba ta Da Kyau)

"1 cikin 5 Amirkawa suna rayuwa tare da yanayin lafiyar kwakwalwa, amma abin takaici har yanzu akwai abin kunya," in ji ta. "Ta hanyar wayar da kan jama'a ta hanyar raba abubuwan da suka faru, labaru, da gaskiya za mu iya magance rashin lafiyar kwakwalwa ta hanyar fahimtar cewa warkaswa ba layi ba ne, cewa tunaninmu yana da inganci, & cewa ba mu kadai ba. Yana da kyau a ji jin dadi. "

Wani ɓangare na kuɗin da Beecroft's Air Max 270 React takalma za su je Gidauniyar Rigakafin Amurka. Siyayya mai iyakataccen bugu na sneaker a ƙasa:

Nike Air Max 270 React Premium Daga gare ku "A cikin Raina" (Sayi Shi, $ 180, nike.com)

Bita don