CVS Ya Ce Zai Dakatar Da Sake Gyara Hotunan Da Aka Yi Amfani Da Su Don Siyar da Kayayyakin Kyau

Wadatacce

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CVS behemoth CVS yana ɗaukar babban mataki don haɓaka sahihancin hotunan da aka yi amfani da su don tallata samfuran kyan su. Farawa a watan Afrilu, kamfanin yana ƙaddamar da tsauraran ka'idojin babu Photoshop don kowane hoton kyakkyawa na asali a cikin shaguna da kan gidan yanar gizon sa, kayan talla, imel, da asusun kafofin watsa labarun. A haƙiƙa, duk hotuna mallakar CVS don samfuran kantin sayar da su za su ƙunshi alamar ruwa "alamar kyau" don nuna ainihin hotunan da ba a taɓa gani ba. (Mai alaƙa: CVS ba zai ƙara sayar da samfuran Rana ƙasa da SPF 15 ba)

"A matsayina na mace, uwa, kuma shugaban kasuwancin dillalai wanda abokan cinikinsu mata ne, na gane cewa muna da alhakin yin tunani game da sakwannin da muke aika wa kwastomomin da muke kaiwa kowace rana," in ji Helena Foulkes, shugabar CVS Pharmacy kuma mataimakin shugaban zartarwa na CVS Health, a cikin wata sanarwa. "An kafa alaƙa tsakanin yada hotunan jikin da ba na gaskiya ba da kuma mummunan tasirin kiwon lafiya, musamman a cikin 'yan mata da' yan mata."

Menene ƙari, CVS ba kawai aiwatar da yunƙurin tare da tallan kansa ba. (P.S. CVS kuma ya ba da sanarwar zai daina cika wasu takaddun magunguna don masu rage radadin ciwo na opioid.) Alamar za ta kuma kai ga kamfanonin kyakkyawa na abokan hulɗa, yana ƙarfafa su don samar da ƙarin abubuwan da ba a taɓa taɓawa ba don tabbatar da cewa hanyar kyakkyawa ta zama wurin da ke wakiltar sahihanci da bambancin. Waɗannan hotunan da ba su dace da sabbin jagororin kyakkyawa ba za su sami "alamar kyakkyawa," wanda ke bayyana wa masu amfani cewa an sake gyara su ta wata hanya.

Tattaunawa game da hoton jikin mutum da hotunan da aka sake gyarawa ya yi nisa da "sabon" labarai-kuma CVS ba shine farkon wanda yayi ƙoƙarin yin canji a wannan gaba ba. Alamar Lingerie Aerie ta kasance babbar mai ba da shawara ga tallan da ba a taɓa taɓawa ba kuma ta jagoranci #AerieReal, ƙungiyar talla wacce ke nuna kyawawan mata daidai da yadda suke. Samfura, shahararru, da masu tasiri na motsa jiki ciki har da Chrissy Teigen, Iskra Lawrence, Ashley Graham, Demi Lovato, da Anna Victoria (don suna kaɗan kawai) sun kasance suna amfani da kafofin watsa labarun don raba ingantattun hotunan kansu, suna yin ma'ana game da buƙatar da ba za a iya kaiwa ga kamala tsakanin al'umma. Masu binciken sun ma bincika ko ƙara ƙin yarda ga tallace-tallacen hoto zai hana mummunan tasiri akan hoton jikin-abin da ba baƙonmu bane a Siffa (Hotunan kayan aikin motsa jiki suna kasa mu duka, kuma mun canza yadda muke magana game da jikin mata). Wannan duk yana cikin dalilai da yawa da muka fara motsi #LoveMyShape.

Amma waɗannan abubuwa suna ɗaukar lokaci. Ko da yake CVS ba shine farkon wanda ya fara girgiza kwale-kwalen gyaran fuska ba, gaskiyar cewa babbar alama tana haɓakawa don tura canjin da ake buƙata gaba tabbas mataki ne kan madaidaiciyar hanya.

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