Gangamin Talla na Ƙasa na farko na Thinx yana tunanin duniyar da kowa ke samun lokacinsa - gami da Maza

Wadatacce

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Thinx yana sake tayar da abin hawa na yau da kullun akan lokaci tun lokacin da aka kafa shi a cikin 2013. Na farko, kamfanin tsabtace mata ya ƙaddamar da riguna na zamani, wanda aka ƙera don ya zama mai jurewa don ku iya zubar da jini koda a ranar mafi nauyi. Sannan alamar ta ƙirƙiri bargon jima'i na lokaci don ƙoƙarin ɗage haramun da ke kewaye da jima'i yayin wannan watan. Kwanan nan, Thinx kuma ya fara siyar da mai amfani da tampon mai sake amfani da FDA, wani bayani mai dacewa da muhalli don tampons na roba na gargajiya.

A saman bayar da wasu hanyoyi zuwa tampons da pads, Thinx ya kasance a kan manufa don dakatar da haskakawa a kan gaskiyar da mata ke fuskanta sau ɗaya a wata, da kuma karya abubuwan da ke tattare da abubuwan da ke kewaye da lokaci sau ɗaya kuma gaba ɗaya. A zahiri, a farkon wannan shekara, Thinx ya ƙaddamar da yaƙin neman zaɓe na mutanen da ke da lokatai, irinsa na farko da ya nuna mutumin da ya canza jinsi, wanda ya ba da haske akan sau da yawa ba a gane shi ba, duk da haka mahimmancin buƙatar kulawar haila tsakanin maza.

Yanzu, Thinx ya ƙaddamar da kamfen ɗin talla na farko na ƙasa, wanda aka yiwa lakabi da "MENstruation." Talla mai ƙarfi tana tunanin duniyar da kowa yana da lokaci - maza sun haɗa - kuma yana roƙon ku da ku yi la'akari da wannan tambayar: Idanduka mutane sun sami al'ada, shin har yanzu ba za mu ji daɗin magana game da su ba? (Mai Alaƙa: Me yasa Kowa Ya Shagala da Zamani a Yanzu?)

Yaƙin neman zaɓe na ƙasa ya ƙunshi maza cisgender a cikin daban -daban, amma manyan yanayi na yau da kullun da mata ke fuskanta yayin wannan watan. Yana farawa da wani yaro ya gaya wa mahaifinsa cewa ya sami haila a karon farko. Bayan haka, ana ganin mutum yana kwance a gado yana birgima don nemo jini a jikin takardar. Daga baya, wani mutum ya rataye ta cikin wani ɗakin kulle tare da zaren tampon da ke rataye a ƙarƙashin gajeren wando.

Tallan yana nuna yawancin waɗannan abubuwan yau da kullun, yana sake tsara su a ƙoƙarin ɓata haila. (Mai Alaƙa: Na Yi Aiki A cikin 'Yancin Yanke' kuma Ba Babban Bala'i bane)

Siobhan Lonergan, babban jami'in kamfanin Thinx, ya raba dalilin da yasa kamfanin ya ɗauki wannan hanyar tare da sabon kamfen ɗin sa a cikin wata hira da Adweek. "Wani sashi na DNA ɗin mu shine fara tattaunawa da buɗe batutuwan da ba mu taɓa iya buɗewa ba," in ji ta ga littafin. "Idan duk muna da lokuta, da za mu fi jin daɗinsu? Kuma don haka muka yi amfani da wasu vignettes kuma muka sanya su a cikin yanayin yau da kullun da gaske don haskaka wasu ƙalubalen da duk muke fuskanta tare da lokuta."

Lonergan ya kara da cewa "Ina fatan masu sauraronmu za su yi kallo sosai, suyi la'akari da shi ta wata hanya daban kuma su ci gaba da bude wannan tattaunawar." (Mai dangantaka: Na gwada FLEX Discs kuma sau ɗaya ban damu da samun lokacin na ba)

Abin takaici, ba za a nuna tallan da ke sama gaba ɗaya a talabijin ba. Me ya sa? Domin har yanzu tallace-tallacen talabijin na gargajiya ba su yarda da ganin jini ba. "Ba wani abu ne da za mu iya ƙalubalanci da gaske ba," in ji Lonergan Adweek.

Ko da ƙarin takaici: A fili wasu hanyoyin sadarwa na TV ba za su watsa tallan ba sai dai idan Thinx ya aika musu da sigar da ba ta nuna mutumin yana tafiya ta cikin ɗakin kulle da igiyar tampon da ke rataye a cikin rigar sa ba, a cewar Ad Age. "Ba mu yi tsammanin za a tantance tallar mu ba saboda nuna zaren tampon," in ji Maria Molland, Shugaba na Thinx, a cikin wata sanarwa, a cikin littafin. "Amma da aka ba mu gogewarmu tare da taƙaita tallanmu, yana da wuya a ce wannan abin mamaki ne ko dai."

Wannan a ciki da kanta shine daidai me yasa yake da mahimmanci ganin tallace -tallace waɗanda ke nuna ainihin lokutan ba tare da ƙyalli da ƙwarewar ba. "Wannan shine babban ra'ayi," in ji Lonergan Adweek. "Da fatan za mu iya yin canji da gaske ta hanyar sanya wannan kasuwancin a can."

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